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Creator OS tracks a set of core performance metrics for each connected channel. Understanding what each metric means helps you present your channel effectively to brand partners.

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YouTube metrics

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Twitch metrics

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How metrics are calculated

Creator OS pulls all metrics directly from the YouTube Data API and Twitch API. The numbers you see in your dashboard and media kit are the values those platforms report — Creator OS does not modify, smooth, or estimate any figures.
Engagement rate and average views are calculated from your most recent 30 uploads or streams to reflect your current performance.
Brands pay close attention to engagement rate, not just subscriber count. A smaller, highly engaged audience can be more valuable than a large passive one.