What’s included in your media kit?
Creator OS populates your media kit with the following information:- Channel name and profile photo — pulled directly from your connected YouTube or Twitch account, so your kit always matches your current branding.
- Subscriber/follower count — your total subscribers on YouTube or followers on Twitch, updated as your channel grows.
- Average views or viewers — your average views per video (YouTube) or average concurrent viewers (Twitch), giving brands a realistic sense of your reach.
- Engagement rate — calculated from likes, comments, and interactions relative to your audience size, helping brands assess how actively your audience participates.
- Audience demographics — age range, gender split, and top countries for your audience, when this data is available from your connected channel.
- Your collaboration rates — the pricing you set for sponsorships, including flat rates, CPM, or package deals. You enter these manually so brands know what to expect before they reach out.
- Past brand partnerships — a list of brands you’ve previously worked with, which you add yourself. This section is optional but helps establish credibility with new sponsors.
How it’s generated
When you connect a YouTube or Twitch channel to Creator OS, the platform immediately pulls your channel data and assembles your media kit. You don’t need to enter your stats manually — Creator OS reads them directly from your channel and formats them into a clean, shareable profile. As your channel grows, your media kit stays current. Stats are synced regularly, so the numbers brands see always reflect your actual performance.Your media kit is always up to date. Stats are synced from your connected channels regularly.
Next steps
Customize your kit
Add your rates, bio, and past brand partnerships to personalize your media kit.
Share with brands
Get your unique shareable link and send it to potential sponsors.